We believe softness is a kind of technology. We build AI softly — so every moment between you and your pet is seen and kept.
In the winter of 2023, our founder Aya lost the golden retriever who had been with her for 14 years — Biscuit. She spent those days flipping through photos, and realised those quiet moments had been the softest parts of her life.
We thought: if technology could help more people keep those soft moments, then that's what it should be built for. So Soul Friendship was born — an AI pet companion app made as gently as possible.
Here, AI is not a cold tool but a small friend who remembers you and is willing to wait for you. And your pet's health and routine are taken seriously — carefully recorded, kindly remembered.
Building a product is a little like raising a small animal — it needs patience, tenderness and not giving up.
Being treated well matters more than being efficient.
Conversations are encrypted end-to-end. Your thoughts will not be used for training.
AI doesn't replace people or pets — it just makes love a little more complete.
We don't chase hype — we make the product feel like an old friend.
We came from ByteDance, Google, local illustration studios and a veterinary clinic — brought together by shared softness.
Former AI product lead at a large tech company. Had two golden retrievers and one calico cat.
Works on LLMs and affective computing — believes softness can be engineered.
Rounds every button a little more. Makes every screen feel like a hug.
A small-animal vet with 10 years of practice. Owns the health knowledge base.
Read our stories, learn about our team — or write to us directly.